Sekali lagi, saya mempersilahkan Anda memilih untuk tetap berjuang memblow up isu islam di Facebook (FB) atau menghapus akun Anda karena tidak banyak manfaatnya memiliki Facebook. Beberapa teman sempat bertanya, bila kita tetap memiliki akun di FB tapi tidak mengklik iklan apakah tetap menguntungkan Facebook?

Marilah kita baca sejenak penjelasan dari kamus Wikipedia tentang Social Network Advertising. Pengertian :

Social Network Advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut…and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately.
Social Network Advertising adalah istilah untuk mendeskripsikan bentuk Iklan Online yang terfokus pada situs jejaring sosial. Satu dari keuntungan utama beriklan di situs jejaring sosial (facebook, myspace, friendster,bebo, orkut, dan banyak lagi) adalah pengiklan mendapat keuntungan dari informasi demografi pengguna dan mentarget iklan mereka dengan tepat.

Tetapi banyak yang tidak tahu bahwa pay-per-click bukanlah satu satunya cara sebuah social networking meraup untung. Bisnis advertising di dunia social networking semacam facebook dan friendster menjadikan populasi sebagai patokan bahwa semakin banyak orang yang melihat iklan tersebut maka semakin banyak orang akan memasang iklan di sana. Semakin banyak yang beriklan maka situs jejaring sosial tersebut mendapat banyaak tawaran iklan dan meraup keuntungan.

The Social Network Advertising Market

eMarketer predicts that $2 Billion will be spent this year (2008) on social network advertising worldwide and that this market will continue to grow – reaching $3.8 billion in spending by 2011[1]. However, a large portion of this spending is predicted to be coming from the US market. As Internet usage continues to grow in other parts of the world, and social networks continue to proliferate[2], advertising dollars on social networking sites outside of the US will begin to play a major role.

There have been many claims that Social Network Advertising will revolutionize the online advertising market. Most famously, founder of facebook Mark Zuckerberg, announced that “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation.”[3] There is no doubt that social network advertising is a significant new way of reaching customers, however the market is far from being mature.

Lebih jauh tentang social networking advertising silahkan membaca page ini http://en.wikipedia.org/wiki/Social_network_advertising

Sedangkan untuk beriklan di Facebook tentu ada ketentuannya. Dan mereka yang beriklan di FB membayar berdasar klik ataupun impression:

You’ll also want to confirm the maximum you are willing to pay per click or per 1000 impressions depending on your payment method.http://www.facebook.com/advertising/

Yang menjadikan FB memiliki daya tawar pengiklan salah satunya adalah data statistik pengguna facebook yang terus tumbuh.

* Average user has 100 friends on the site
* More than 3 billion minutes are spent on Facebook each day (worldwide)
* More than 13 million users update their statuses at least once each day
* More than 3 million users become fans of Pages each day
Lebih lanjut lihat statistik Fb di sini http://www.facebook.com/press/info.php?statistics

Jadi jelas, semakin banyak orang yang mendaftar di facebook, maka semakin untunglah facebook karena semakin tinggi daya jualnya terhadap pengiklan.

by Ana Uswatun K
Kulliyyah of ICT
IIUM, Malaysia

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